It was a sunny day when the very first Robeks was founded in 1996 in Southern California.
We wanted a new juice spot that had better recipes, better taste, and better service than any other restaurant out there.
We don’t like to talk about the secret ingredient, the smarts that gave us the idea to open up a juice and smoothie shop in the 90s, a time when most health-conscious folks were focused on fat free and few had caught on to the idea of sipping fruits and veggies through straws.
Did we rollerblade past a mango tree? (Nope, no mangos in Southern California) Or electric slide into a bush of kale? (Nope, kale wasn’t invented yet.)
Something sparked our smoothie obsession, and we were hooked. We set off on a mission: Open a place where healthy people could order all their vitamins in one serving. And it had to be creative and delicious —a place not-so-healthy people would love too.
And Robeks was born.
Boys2Men rarely plays on the speakers and people don’t usually rollerblade in. But since the 90’s, our vision has grown nationwide. Each one serving up better tasting food and juice with better ingredients and better service.
And it keeps getting better.